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Electronics Unlimited was considering the introduction of a new product that was expected to reach sales of $ 1 0 million in its first full
Electronics Unlimited was considering the introduction of a new product that was expected
to reach sales of $ million in its first full year, and $ million of sales in the second year.
Because of intense competition and rapid product obsolescence, sales of the new product
were expected to remain unchanged between the second and third years following
introduction. Thereafter, annual sales were expected to decline to twothirds of peak annual
sales in the fourth year, and onethird of peak sales in the fifth year. No material levels of
revenues or expenses associated with the new product were expected after five years of sales.
Based on past experience, cost of sales for the new product were expected to be of total
annual sales revenue during each year of its life cycle. Selling, general, and administrative
expenses were expected to be of total annual sales. Taxes on profits generated by the
new product would be paid at a rate.
To launch the new product, Electronics Unlimited would have to incur immediate cash
outlays of two types. First, it would have to invest $ in specialized new production
equipment. This capital investment would be fully depreciated on a straightline basis over
the fiveyear anticipated life cycle of the new product. It was not expected to have any
material salvage value at the end of its depreciable life. No further fixed capital expenditures
were required after the initial purchase of equipment.
Second, additional investment in net working capital to support sales would have to be
made. Electronics Unlimited generally required of net working capital to support each
dollar of sales. As a practical matter, this buildup would have to be made by the beginning of
the sales year in question or equivalently, by the end of the previous year As sales grew,
further investments in net working capital ahead of sales would have to be made. As sales
diminished, net working capital would be liquidated and cash recovered. At the end of the
new product's life cycle, all remaining net working capital would be liquidated and the cash
recovered.
Finally, Electronics Unlimited expected to incur taxdeductible introductory expenses of
$ in the first year of the new product's sales. These costs would not be recurring over
the product's life cycle. Approximately $ million had already been spent developing and
test marketing the new product. These expenditures were also onetime expenses that would
not be recurring during the new product's life cycle.
A Estimate the new product's future sales, profits, and cash flows throughout its fiveyear life
cycle.
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