Question
Element: Critically evaluate SEJ's approach to holistic innovation and product development strategy in local supply chain management initiatives. Details: Critical analysis of SEJ's operational dynamics
| Element: Critically evaluate SEJ's approach to holistic innovation and product development strategy in local supply chain management initiatives. | Details: Critical analysis of SEJ's operational dynamics as driving factors behind its holistic innovation; and harmonization of lead times; why competitors have not been able to replicate SEJ product development strategy; role of sales process innovation |
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
