eleReach South Africa, a leading telecommunication company in South Africa, has recently initiated a project to improve its operational efficiency and enhance competitiveness in the industry. The company's management team has noticed increasing market pressures and a need for continuous improvement in its processes. TeleReach South Africa has started gathering data and conducting in-depth analyses of its operations and comparing their performance against industry peers and best-in-class organisations. The management team is committed to identifying areas where they can learn from others and adopt industry-leading practices. They have implemented cross-functional teams to analyse processes, share knowledge, and brainstorm innovative solutions based on the findings.

In what organisational change process is TeleReach South Africa currently engaged?

Select one:

a Technological implementation

b Strategic change process

c Cultural change development

d Benchmarking