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Elija un de producto, determine su clasificacin en funcin de las cuatro convenicencia, compra, especialidad, no buscado Defina las caractersticas en funcin del comportamiento del

  1. Elija un de producto, determine su clasificacin en funcin de las cuatro convenicencia, compra, especialidad, no buscado
  2. Defina las caractersticas en funcin del comportamiento del cliente en el uso del producto y describa las estrategias que se plantean en funcin de precio, distribucin y promocin

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Quality Management for Organizational Excellence Introduction to Total Quality

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