Elijah is the director of a long$-$term care community that serves adults aged $65$ and over. There are many different communities for independent living in the community, and Elijah knows that prospective residents consider a variety of factors when making a choice. On his tours, he often emphasizes his facility's wellness amenities such as the swimming pool, exercise classes, and weight machines. He also shows a sample apartment so customers can visualize the room sizes, and how their furniture might fit. Elijah is recognizing that services purchase process. qualities are evaluated as part of the

experience

search

evaluative

credence