Elizabeth Patrick represents one of the top players in the NBA. For the past 6 months,

she has been working on an endorsement deal with American Express for the player.

The details of the deal have been finalized, and all that is left to do is to develop the

contract and get all parties to sign the document. Everyone is happy with the deal and

is looking forward to a long-term, successful relationship.

At this point, Elizabeth gets a call from Visa. Visa offers a similar deal with one

major difference: It will develop a Super Bowl commercial featuring this NBA star.

1. If you were Elizabeth, what would you do?

2. If Elizabeth switches to Visa this late in the game, do you think that she jeopardizes

doing any deals with American Express in the future?

3. Does Elizabeth have an obligation to her other clients to keep the American

Express relationship in good standing, or is her only obligation to maximize

the opportunity for this single client?