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Ella Morrison is the manager of Tucson's traditional Sunday Flicks, sponsored by the Tucson Student Association. The admission price is deliberately set at a very
Ella Morrison is the manager of Tucson's traditional Sunday Flicks, sponsored by the Tucson Student Association. The admission price is deliberately set at a very low $2.5. Each Sunday, a film has two showings and a maximum of 1,600 tickets can be sold for each showing. The rental of the auditorium is $400 and labor is $480, including $50 for Morrison. Morrison must pay the film distributor a guarantee, ranging from $290 to $1,250, or 40% of gross admission receipts, whichever is higher. Before and during the show, she sells refreshments; these sales average 10% of gross admission receipts and yield a contribution margin of 50%. Read the requirements. Requirement 1. On June 3, Morrison screened The Descendants. The film grossed $7,000. The guarantee to the distributor was $1,000, or 40% of gross admission receipts, whichever is higher. What operating income was produced for the Student Association? Film Refreshments Total Revenues from admissions Variable costs Contribution margin Fixed costs: Auditorium rental Labor Operating income
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