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[Ellie] Ellie sees an advertisement for workout clothes on TV. The ad's audio track provided a point-by point description of the features of the clothes
[Ellie] Ellie sees an advertisement for workout clothes on TV. The ad's audio track provided a point-by point description of the features of the clothes Including proprietary performance fabric, comfortable sizing. durable double stitching, and so forth. While the audio track was playing, the ad highlighted each of these features by displaying them on the clothing, worn by famous athletes who were flexible, physically fit, and attractive. The images gave Ellie feelings of power and ability which she then associated with the clothing brand, while the audio convinced her of the performance qualities of the clothes, The company's ad best demonstrates which theory of advertising effectiveness? O Low Involvement O High Involvement O Two- (Multi-) Step Communication O Dual Mediation Hierarchy of Effects
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