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Ellie is a marketer who is interviewing customers about the company's new line of smart phones. When she asked her customers about what is important,
Ellie is a marketer who is interviewing customers about the company's new line of smart phones. When she asked her customers about what is important, they said that a smaller, more portable phone alig
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Contemporary Strategy Analysis Text and Cases
Authors: Robert M. Grant
9th edition
978-1119120841, 1119120845, 978-1119120834
