ELO is a company that specializes in developing and selling a low-latency video game controller for mobile gamers. The controller is called the ELO Vagabond and it is designed to improve the gaming experience for mobile gamers by reducing latency and providing a more responsive gameplay. The company's main customer segments are mobile gamers and gaming enthusiasts. The company's main challenges in the next 5 years are: Establishing brand recognition and gaining market share in a competitive industry Ensuring that the controller's performance meets the high expectations of mobile gamers Finding and retaining talented employees to support the growth of the company Managing expenses and scaling the business to meet demand without sacrificing profitability Keeping up with new technology and trends in the mobile gaming industry to ensure that the controller stays relevant and competitive.