email asking me to speak for about an hour at the Student's American Marketing Association Chapter Meeting held the first Monday in May. You found out that I had a successful career as the Vice President of Sales and Marketing for several companies that produced high cost capital equipment. Your objective is to entice me to speak for free but your chapter can provide a dinner in the faculty club hosted by the President of the college and provide transportation. . The subject of the talk you would like me to focus on is the career paths open in Sales and Marketing and how to succeed. You will use the ADIA approach to Persuasive Messages 3x3 Process Prewriting: 1. What is the Purpose or Objective of this message? 2. Why did we choose email the channel? 3. Who is the primary audience what do you know about him/her? 4. What does the receiver already know? 5. What will the receiver's response likely be, how will this affect the "Desire" part of your AIDA outline? 6. How can you adapt your message to achieve your objective? 1. Outline the message 1. Remember the general outline for all documents 2. The outline must be 3-Levels 3. The outline must reflect the AIDA strategy