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Email marketing has continued to grow in popularity. One significant change, however, is: The need to send out blast emails across broad groups with the

Email marketing has continued to grow in popularity. One significant change, however, is:
The need to send out blast emails across broad groups with the hope that some are opened.
The lowered consumer protections from spam emails.
The need to use "opt in" email where consumer sign up and give permission.
A reduction in the percentage of consumers who wish to receive emails from companies they know.
The increased costs of sending out email blasts.

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