Email marketing is highly efficient because often times you are sending an email to customers that have opted to receive email communication from your business. This type of advertising is highly efficient because of its ability to target niche audience segments. Although emails are mainly text, the messaging must be kept simple and it should be laid out in an appealing manner.

You will write an email that will go out to potential friends. You will be inviting them to an open house to visit the campus and learn more about the programs the school offers. The email should contain the following:

• A compelling subject line. Under 90 characters.
• Include a visual.
• Tell a compelling story in 150 words.
• The formatting will be very important so make it easy to read.
• Finish with a strong call to action.