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Embassy Suites is facing a linear demand function for its two-room suites in the form of d p =550-3p . For each suite, the service
- Embassy Suites is facing a linear demand function for its two-room suites in the form of dp=550-3p . For each suite, the service costs are about $50. The hotel management is interested to find the optimal price that generates the highest revenue per night.
- Using the above demand function, write down the basic price optimization problem, and find the optimal price and optimal total revenue (5pts) (Please show your work)
- What is the total customer surplus if the management team uses your optimal price from part (a)? (5pts)
- Instead of a one-price policy from part (a), Embassy Suites has decided to try price differentiation and use the following two-price policy ($75, $140). That is quoting $75 for price-sensitive customers and quoting $140 for business customers. Find the total revenue generated by this new policy (7pts)
- Find the total customer surplus for the two-price strategy in part (c). (8pts)
- Based on your answers to part (a) through (d), comment on the performance and fairness of the two pricing strategies that Embassy Suites can adopt. (5pts)
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