Emeralds Colombia is a jewelry firm that wishes to export emerald gemstones from Antioquia, Colombia, to New York, United States. The firm offers three different varieties of emerald gemstones, ranging in grade from poor to high. Social media, email marketing, SEO, and yearly events in Colombia are among their marketing techniques. They want to ensure that all legal and regulatory requirements regarding gemstone imports into the United States, including customs processes, tariffs, and international trade agreements, are strictly followed. We will look at ways to collaborate with local industry associations and trade groups in New York City in order to build contacts and establish market presence.

To access the market, the Colombian firm opted to collaborate with The Natural Emerald firm, a jewelry maker based in New York that has been in business for over $80$ years. The Natural Emerald Company employs gemologists, jewelers, and CAD engineers. It is vital to implement key performance indicators to monitor the effectiveness of market entrance strategies in order to quantify their success and the amount of money they must invest in sales and marketing efforts.

The logistical component is marked with the Incoterm CIP: Carriage and Insurance Paid. This incoterm was chosen due to the qualities of our product to be shipped, costs and care are high to maintain this product, therefore this incoterm may put certain obligations on the seller Esmeraldas Colombia.

The firm will handle the export packing and labeling with the documents necessary by the Colombian exporting institution. They will pay for delivery to the named destination, as well as insurance to avoid any inconvenience. The process will begin in Colombia, where the business Esmeraldas Colombia, situated in Antioquia, will be in charge of packing and transporting the items from Medellin to New York, United States. The firm Esmeraldas Colombia has still paid for the service to be unloaded from the plane into another mode of transportation from the airport.

What would a management competency plan look like for Emeralds Colombia in order to meet all of their company needs?