Emile is in the market for a new laptop and is browsing through various options at an electronics store. As he explores the store, his attention is drawn to a laptop brand that he has never heard of before. The brand name is "SwiftTech," and it immediately catches his interest due to its alignment with the product function. The word "Swift" suggests speed, efficiency, and agility, which are desirable qualities in a laptop. As Emile considers his needs and preferences, the brand name resonates with his desire for a fast and responsive computing experience. How can unfamiliar brands have a retrieval advantage?

a$)$ By suggesting the product and its benefits

b$)$ By fitting well with the product function

C$)$ By being novel or unexpected

d$)$ By evoking rich imagery

e$)$ By using high$-$frequency words or names