Emily has just opened a new coffee shop in her neighbourhood. She has invested her savings into the business and is excited about the venture. Emily is the sole owner and operator of the coffee shop, and she is faced with various challenges and opportunities as she embarks on this entrepreneurial journey.

QUESTION 1 Based on the scenario of Emily, the new coffee shop owner, discuss the various objectives an entrepreneur might have when starting a business.

QUESTION 2 Based on the scenario of the new coffee shop owner, what FIVE (5) factors should Emily consider when evaluating the location of her coffee shop, and how can the right location impact her business's success? Provide specific examples to illustrate your points.