Emily, the marketing manager at a consumer goods company, understands the significance of creating the right branding for the company's products. She believes that a strong brand presence can have a significant impact on sales and the long-term success of the company. However, Emily needs to convince the finance team of the importance of investing in branding initiatives.

 Question:

As a new recruit, Alex is tasked with helping Emily defend the importance of creating the right branding. In this scenario, analyze and provide a persuasive argument to the finance team about the value and long-term benefits of branding investments. Discuss the role of sensory assets, including visual and auditory elements, in influencing consumer decision-making.

 

Instructions:

In your response, consider the following points:

1. The Power of Branding

2. Impact on Sales

3. Long-Term Benefits

4. Sensory Assets

5. Return on Investment (ROI)