Question
Emily went to the local Honda dealer to look for a new car. Her old car had seen its last days, so she decided to
Emily went to the local Honda dealer to look for a new car. Her old car had seen its last days, so she decided to buy either a Honda or Toyota. After she looked over the models on the showroom floor for several minutes, Larry the car salesperson approached her and introduced himself. Emily said she was shopping around comparing features and prices. Larry asked several questions and determined Emilys interest was centered on the Honda Civic. She seemed interested, so they went for a test drive. Everything went well. She liked the way the car handled and was satisfied with its performance. After she returned to the dealership, Larry invited her into his office. There he proceeded to show her the available options and discuss the prices. At that point, he took an order form from his desk and started writing down her name and asking her for her address, place of employment and other details. She seemed shocked, almost startled. She said to Larry, I do not want to buy a car today. I just want to look and compare. With that, Emily thanked Larry for his time and started to get up from her chair. 1)What mistakes did Larry make and why? 2)Where did he lose control of the selling process and how did he lose it? 3)What would you do to get Emily to sit back down and still want to talk to you? 4)How would you overcome the damage that was done by Larry? 5)Explain what you would do if you were Larry to have a different and positive outcome for both of them?
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