Emirates' strategy has very much become a phenomenal success story for similar industry in terms of stable growth, continuous innovation and increased market share. Exploring the strategy, Emirates have followed over the year providing and the location Emirates' is situated. The Emirates' strategy is very much sustainable. The strategy followed enables the company to; 1. Have a competitive price advantage over the competitors. 2. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. 3. Service taken as a major factor of differentiation, Emirates Airline put major emphasis on ensuring the staff are highly trained in order to provide premium service. 4. High involvement in increasing the number of flights to US as well as expanding and exploring new destination through the adoption of global strategy