Emmas Exercise 1 Joel De Castro, CEO of De Castro Enterprises, Inc. (DCEI), is considering a very profitable to De Castro, and the order would be automatically renewed Required: Analyze the choice Joel faces, based on competitive analysis. for two more years, presumably to continue after that point. special offer to manufacture a new line of women's clothing for a large department store chain. DCEI has specialized in designer women's clothing sold in small, upscale retail clothing stores throughout the country, in order to protect the very elite brand image, De Castro has not sold clothing to the large department stores. The current offer, however, may be too good to turn down. The department store is willing to commit to a large order, which would be