Emmis Communications is concerned about how the increasing use of smartphones will affect the future sales of its

radio stations. The company decides to gather information about the changing trends in music access and delivery to

prepare for this trend. Emmis Communications$$ process is called $\_\_\_\_\_\_\_\_\_\_\_$

a$.$ environmental forces evaluation.

b$.$ environmental assessment.

c$.$ environmental scanning.

d$.$ environmental analysis.

e$.$ environmental monitoring