Calculate the estimated ROI for an ERP implementation.

Calculate the estimated productivity as a result of implementing an ERP system.

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Phoenix Fine Electronics (PFE) is a medium or mid-sized company, but it is growing rapidly each year. It sells technology products to retail consumers with an annual revenue of $15 million in sales. PFE started with 1 store but has grown to 25 stores and has expanded into a second state.

PFE has 1 store in a town with a population of 100,000 and 3 stores in towns with populations exceeding 200,000. The goal of the company is to continue expansion into an additional 3 neighboring states within the next 5 years. PFE wants to utilize the same population numbers to determine the number of stores it should open. It would also like a marketing firm to do an analysis of each town that meets the population criteria to determine the best cities in which to open new stores.