Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

Unit 25: Global Business Environment Assignment Brief 2 Student Name/ID Number

Unit Number and Title

Unit 25: Global Business Environment

Academic Year 2022-2023 Unit Tutor Usman Mustaq

Assignment Title

Developing a Global Strategy Presentation

Issue Date 08. 11.2022 Submission Date 20.01.2023 Resubmission Date: 24.02.2023 IV Name Dennis Smith IV Date: 13.02.2023-17.02.2023 Submission Format The submission is in the form of a 15-minute business case presentation with five minutes for questions. The presentation s hould address the requirements of the activity clearly and must be submitted along with speaker notes. You are required to make effective use of PowerPoint headings, bullet points, and sub sections, as appropriate. All work must be supported with research should be referenced using the Harvard referencing system (or an alternative referencing system). You will also need to provide a bibliography using the Harvard referencing system (or an alternative system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit is 1500 to 2000 words, although you will not be penalized for going under or exceeding the total word limit. Unit Learning Outcomes LO3 Evaluate how operating in a global market influences an organisations structure, culture and functions. LO4 De . velop a global strategy to support decision making in a given organisation

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

Transferable skills and competencies developed

• Commercial acumen based on an awareness of the key drivers for business success
• The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies
• Strong digital literacy
• Articulating and effectively explaining information

• Communication and listening, including the ability to produce clear, structured business communications in a variety of media.

Vocational scenario

You are a Global Strategy Analyst working in the Lond on office of one of the foremost global management consultancy organisations. You have successfully completed a thought leadership article for the next issue of the Global Business Quarterly journal, exploring the issues driving globalisation and the accompanying complexities faced by both national and international organisations. You have now been allocated a new project. This involves working closely with other analysts to support the ongoing work for one of companys large clients.

Assignment activity and guidance

The client in question has asked for help in developing a global strategy that will fully support organisational resource allocation and decision making. The international operations of the business have been run loosely and, the client feels, inefficiently. The client is aware of the importance of culture awareness and differences, and its link to effective leadership and organisational structure so you will need to consider this carefully. You have been asked to prepare and deliver a business case presentation to the client, outlining a framework for a global strategy. Having discussed this in detail with your fellow analysists and your Senior Partner, you agree that the business case will need to include the following.

2. An appropriate introduction and the purpose of the business case.

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2. An evaluation of the different decision making models available to your client operating in a global environment.
4. A critical evaluation of the influences of globalisation on governance, leader ship and organisational structure, making use of McKinseys 7S model.
6. An evaluation of how ethical, sustainable and cultural factors will influence the global operations of your client.
8. Suggested objectives and strategies developed to achieve compe titive advantage for your client and satisfy the needs of different stakeholders in a global context.

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

6. Valid and justified recommendations of how your client might adapt its organisational structure and strategy to optimise responsiveness and decision making in a global context.

Recommended Resources Please note that the resources listed are examples for you to use as a starting point the list is not definitive. Textbooks Deresky, H. (2016). International Management: Managing Across Borders and Cultures, Text and Cases. 9th Ed. Harlow: Pearson Peng, M. (2016) Global Business. 4th Ed. Cengage Learning Weblinks Business Case Studies. Business case studies. Available at: htt ps://businesscasestudies.co.uk/growing-a-company-by-international-aquisition/ World Business Culture. How to do business worldwide. Available at: https://www.worldbusinessculture.com/ Velocity Global. Glo bal case studies, videos and reports. Available at: https://www.velocityglobal.com/resources HN Global HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning-zone/reading-lists HN Global (2021) Student Resource Library. Available at: subjects/resource-libraries https://hnglobal.highernationals.com/ HN Global (2021) Textbook s. Available at: https://hnglobal.highernationals.com/textbooks Journal articles Pavida, Pananond, Gary Gereffi, Torben Pedersen. (2020) An integrative typology of global strategy and global value chains: The management, Global Strategy Journal. dges Puck, Jonas & Filatotchev, Igor. (2018). Finance & the multinational company: Building bri between finance and global strategy research. 10.1002/gsj.1330. https://onlinelibrary.wiley.com/doi/epdf/10.1002/gsj.1330 Wu, Yiqiong. (2020). The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five Forces Model and SWOT Analysis. 10.2991/assehr.k.200207.054. https://www.atlantis - press.com/proceedings/iafsm- 19/125934515

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management) L earning Outcomes and Assessment Criteria Pass Merit

LO3 Evaluate how operating in a global market influences an organisations structure, culture and functions.

P3 Evaluate the influences of M3 Critically evaluate globalisation on organisational influences of globalisation on governance and leadership, organisational structure and structure, culture and functions. culture and functions. P4 Discuss the influences of ethical and sustainable globalisation on organisational functions. LO4 Develop a global strategy to support decision making for a given organisation. P5 Evaluate the different ways that M4Devise strategies that meet decision making can work a range of different effectively in a global context. stakeholder perspectives in a P6 Devise objectives and strategies global context. to support global decision making to meet business objectives.

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

I certify that the contents of my assignment will be entirely my own work and understand fully the consequences of plagiarism. Signature: ....................................................... Date: ............... Resubmission Signature: ................................ Date: ............ Plagiarism Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, will be penalised. You must keep a careful record of all sources you use, including all internet material. It is your responsibility to ensure that you understand correct referencing practices. These are referred to in the Handbook. Please consult the relevant unit lecturer or your course tutor if you need any further advice.

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

Unit25: Global Business Environment Assignment Brief 1 Student Name/ID Number

Unit Number and Title

Unit 25: Global Business Environment

Academic Year 2022-2023 Unit Tutor Usman Mustaq

Assignment Title

Thought Leadership Article- Competing in a Global and Complex World

Issue Date 08. 11.2022 Submission Date 20.01.2023 Resubmission Date: 24.02.2023 IV Name Dennis Smith IV Date: 13.02.2023-17.02.2023 Submission Format The submission is in the form of a thought leadership article that makes reference to contemporary examples, case studies and images. The article should be written in a professional format, making use of appropriate headings, columns, bullet points, titles, subtitles and charts. Citations and a bibliography using the Harvard referencing system (or alternative referencing system) should be given. Inaccurate use of referencing may lead to

issues of plagiarism if not applied correctly.

The recommended word count is 2000 to 2500 word s, although you will not be penalized

for going under or exceeding the total word limit.

Unit Learning Outcomes LO1 Analyse the key factors which drive globalisation. LO2 Demonstrate the strategic complexities associated with operating in a global environment.

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

Transferable skills and competencies developed

• Commercial

acumen based on an awareness of the key drivers for business success The ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies

• Strong digital literacy

Articulating and effectively explaining information

• Communication and listening, including the ability to produce c lear, structured business communications in a variety of media.

Vocational scenario

Organisation Allaband Management Consultants is a management consultancy firm that has European headquarters based in London, Asian headquarters in Singapore and Hong Kong, and Americas headquarters in Sao Paulo. The business was founded in 1926, it works across private and public sectors, and counts numerous blue- chip companies as clients. Its mission statement is To help our clients make significant and lasting improvements to performance in a global, digitalised world. Annual turnover for the organisation, broken down by region, is: Europe 55 m Asia and Africa 20 m Americas 80 m China 35 m The business aims to support and help its clients grow and build capabilities and leadership skills at every level, especially in the areas of digital and ecommerce. T he focus is on working with organisations that want to expand their global reach and manage the challenges and complexities that result from operating in an international and global context. Typical consultancy projects take between one to six months. One Senior Partner is attached to the projects, together with an Engagement Manager and two or three Business Analysts. The company publishes a business journal Global Business Quarterly a thought leadership publication that offers an insight on existing and prospective clients. Role You have recently joined the organisation as a Global Strategy Analyst, and you have been working on a range of consultancy projects with large FTSE350 UK- based businesses that want to expand and develop globally. Your role involves extensive quantitative and qualitative research in order to conduct market analysis and identify growth opportunities, building rapport with internal and external stakeholders to ensure that projects are delivered on time.

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

Assignment activity and guidance

On the basis of your experience to date, your Senior Partner has asked you to draft an article that will feature in the next edition of Global Business Quarterly journal. The aim of the article is to address the complexities associated with operating in a global environment. As part of this, you will need to analyse the key factors that are driving globalisation. The journal is distributed to existing clients and is also us ed as a promotional tool to attract new and potential clients. You are required to research and produce the journal article and it should include the following.

• An introduction to the concept of globalisation.
• An analysis of key factors that drive globalisation and trade, with reference to cultural, economic, political and social dimensions, and the complexities this necessitates.
• A critical analysis and evaluation of the impact that these factors have on t he business environment in terms of opportunities and challenges.
• Evaluation of the impact of digital technologies on globalisation and the role of innovation.
• Recommendations on how organisations can respond to, and thrive in, a globalised, digitalised world.

The article should include contemporary examples, as well as reference to relevant academic theory and models.

Recommended Resources Please note that the resources listed are examples for you to use as a starting point the list is not definitive. Textbooks Bartlett, C. and Beamish, P. (2018). Transnational Management: Texts, Cases, and Readings in Cross-Border Management. 8th Ed. Maidenhead: McGraw-Hill Daniels, J. D., Radebaugh, L. H. and Sullivan D. P. (2018) International Business Environments and Operations. 16th Ed. Harlow: Pearson Peng, M. (2016) Global Business. 4th Ed. Cengage Learning

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management)

Weblinks Entrepreneur. How to Take Your Company Global. Available at: https://www.entrepreneur.com/article/159252 Inc. 6 Tips for Writing Compelling Thought Leadership Articles. Available at: https://www.inc.com/entrepreneurs -organization/6-tips-for-writing-compelling- thoughtleadership - articles.html World Business Culture. How to do business worldwide. Available at: https://www.worldbusinessculture.com/ Velocity Global. Global case studies, videos and reports. Available at: https://www.velocityglobal.com/resources HN Global HN Global (2021) Reading Lists. Available at: https://hn global.highernationals.com/learning-zone/reading-lists HN Global (2021) Student Resource Library. Available at: subjects/resource-libraries https://hnglobal.highernationals.com/ HN Global (2021) Textbook s. Available at: https://hnglobal.highernationals.com/textbooks Journal articles John Cantwell (2017) Innovation and international business, Industry and Innovation, 24:1, 41 -60, DOI: 10.1080/13662716.2016.1257422: https://doi.org/10.1080/13662716.2016.125 7422 Fred Hu and Michael Spence. (2017). Why Globalization Stalled and How to Restart it, Foreign Affairs. Mukherjee, Sonia. (2018). Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global Entrepreneurship Research. 8. 10.1186/s40497 - 018-0115-5. Textbooks

Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management) L earning Outcomes and Assessment Criteria

Pass	Merit	Distinction
LO1 Analyse the key factors which drive globalisation	LO1 and LO2 D1 Critically evaluate the global business environment, including the opportunities and challenges faced by organisations.
P1Analyse key factors of cost, market, environment and competition that drive global commerce and trade.	M1Critically analyse the impact that key factors have on the global business environment in terms of opportunities and challenges.
LO2 2 Determine the strategic complexities associated organisations. with operating in a global environment.
P2 Examine the complexity of strategic challenges faced by organisations when operating in a global environment, supported by specific examples.	M2Evaluate strategic challenges in context of risk and diversification and the supply chain flow.

Student Declaration I certify that the contents of my assignment will be entirely my own work and understand fully the consequences of plagiarism. Signature: ............................................. Date: ............ Empire College London BTEC (RQF) Assignment Brief HNC in Business & HND in BUSINESS (Business Management) Plagiarism Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, will be penalised. You must keep a careful record of all sources you use, including all internet material. It is your responsibility to ensure that you understand correct referencing practices. These are referred to in the Handbook. Please consult the relevant unit lecturer or your course tutor if you need any further advice.