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Empire Plaza Hotel is a luxury hotel with 410 rooms. Its regular room rate is $350 per night per room. The hotel's cost is $190
Empire Plaza Hotel is a luxury hotel with 410 rooms. Its regular room rate is $350 per night per room. The hotel's cost is $190 per night per room and consists of the following. $ Variable direct labor and materials cost Fixed cost 60 130 Total cost per night per room $ 190 The hotel manager receives an offer to hold the Junior States of America (JSA) convention at the hotel in February, which is the hotel's low season with an occupancy rate of under 45%. JSA would reserve 100 rooms for four nights if the hotel could offer a 50% discount, or a rate of $175 per night. The hotel manager is inclined to reject the offer because the cost per room per night is $190. Should the offer from JSA should be accepted or rejected? What is the contribution margin from accepting the offer? Contribution margin analysis
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