Employed by a consumer products organization that has been rapidly growing for the past several years. The organization is primarily focused on prepackaged baby food and ready mix formula all made from organic products.

The domestic U.S. market has produced stellar growth but is starting to slow down. The CEO has asked to consider where the organization should expand next and outline the steps the firm should take in determining the direction.

Where or how would the organization expand? What process would be used in determining the direction? What are the risks and upsides of the plan?