Question
How would AM General's marketing mix and positioning differ in its consumer market segments and a business-to-business segment such as targeting the Hummer at lumber
How would AM General's marketing mix and positioning differ in its consumer market segments and a business-to-business segment such as targeting the Hummer at lumber companies?
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Inot be wise far the Cans mohufacture to try to have different needs Chasacteristics Page No Saution ...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
