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en tou.000, 1 Westchester Chamber of Commerce Max DETAILS MY NOTES ASK YOUR TEACHER 3 Parameters Audience Cost Max Use Min 5 TV 200000 $2.000

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en tou.000, 1 Westchester Chamber of Commerce Max DETAILS MY NOTES ASK YOUR TEACHER 3 Parameters Audience Cost Max Use Min 5 TV 200000 $2.000 10 104 6 Radio 36000 5300 20 7 Online 80000 5600 TO 50% File: Westchester The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown in the attached spreadsheet. To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorised. In addition, television should account for at least 10% of the total number of advertisements authorized. Using the tached file and a promotional budget of $22,800 and solving this as a linear program, determine the number of commercial messages that should be run on eacti medium to maximize total audience contact. By how much would audience contact Increase if an extra $6400 were allocated to the promotional budget? (Round your answer to the nearest whole number) 9 Budget 10 11 Model 12 13 14 TV IS Radio 16 Online 17 Total 18 19 Spend 20 21 Audience 22 Messages 0 0 0 0 SO 0

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