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Enabled: Test 2 - Ch 8 , 9 , 1 0 & 1 1 Frequent buyer / points programs are used to Multiple Choice increase

Enabled: Test 2-Ch 8,9,10 & 11
Frequent buyer/points programs are used to
Multiple Choice
increase price sensitivity.
decrease cobranding costs.
reward loyal customers.
lower licensing fees.
expand product line depth.
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