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Encyclopedia Britannica pays to have a business reply card bound into magazines adjacent to its advertisement. The ad asks people to return the card for
Encyclopedia Britannica pays to have a business reply card bound into magazines adjacent to its advertisement. The ad asks people to return the card for more information on how its encyclopedias can help children do better in school. Encyclopedia Britannica is engaging in
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order taking.
sales followup
generating leads
datamining.
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General Aviation Marketing And Management
Authors: Alexander T. Wells, Bruce D. Chadbourne
2nd Edition
1575241927, 978-1575241920
