Endomarketing is an instrument that completes a company's marketing effort, mobilizing its internal public. Of course, the company needs to know its internal public very well in order to adequately communicate its objectives. (even if you need to reduce your external marketing and build relationships with your internal audience).

Endormarketing is developed based on information and marketing work; Internal communication is a resource, an important tool that should not be left out; It aims to establish an exchange process that builds loyalty in the relationship with the internal public, and the starting point is for employees to know the company's objectives very well (and that these objectives are harmonized with each person's); To achieve better results, it is necessary to mobilize the internal public, to give them a reason to work. Today, our reality is marked by a customer/consumer-oriented market; What is essential for the creation of wealth is information, knowledge and, those who hold knowledge and information are people. Therefore, the path to efficiency lies in valuing people. Developing endomarketing requires careful planning, with well-defined priorities and objectives. It is important to involve and convince people that the purpose of that action is consistent with the company's proposal and the professional work of the group. "(...) It is clear that the company needs to know its internal public very well in order to adequately communicate its objectives. It must conduct external marketing and build relationships with the public - now internal - through a clear understanding of the organization's business and social objectives" (Bekin, 2004, p.49) ENDOMARKETING SEEKS THREE BASIC OBJECTIVES: 1. General: keep employees motivated, aware of customers and well oriented; 2. Strategic: create an internal environment conducive to customer service among employees; 3. Tactical: "Sell" Service Campaigns and Marketing Efforts to Employees - the company's first market - via training programs. More generally, we can say that endomarketing is a planned effort, using a marketing approach to overcome organizational resistance to change, integrating employees for an effective implementation of corporate and functional strategies, in order to achieve customer satisfaction through a process of creating motivated and customer-oriented employees.

AND HOW DOES THE COMPANY DO IT? In general, employee expectations have four essential points: 1. recognition for the work done; 2. Recognition of your importance as an individual in the company; 3. adequate remuneration; 4. Professional development opportunities.

QUESTION:

1) What is the set of strategies that a company should adopt to implement internal marketing, according to the text presented?