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Energy Plus is a company which manufactures and markets bottled teas which have extra vitamins and minerals. These extra vitamins and minerals are expensive for

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Energy Plus is a company which manufactures and markets bottled teas which have extra vitamins and minerals. These extra vitamins and minerals are expensive for Energy Plus to include when it is manufacturing the teas. 1) Describe the primary (main) target market for Energy Plus using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) 2) Please refer to the Overall Positioning Strategies discussed in the textbook and in class. Would you recommend that Energy Plus use a "Less for Less" positioning strategy? Explain your answer clearly. 1 mark for valid explanation. Please use no more than 3 bullet points for your

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