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Energy Solutions sells caffeinated beverages and is preparing to expand into a developing country. Their strategy team wants to ensure that they leverage intermediaries that
Energy Solutions sells caffeinated beverages and is preparing to expand into a developing country. Their strategy team wants to ensure that they leverage intermediaries that can help facilitate long channels of distribution to help boost sales to consumers who prefer buying in smaller quantities. This example best demonstrates which of the following options?
gray marketing
product adaptation
breaking bulk
physical proximity
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