Engagement Activities

Introduction to Social Media at Columbus State Community College

INSTRUCTIONS

Your supervisor has been really impressed with all the work you've been doing to promote your company on social media! But, now they want to do more $-$ they would like you to develop $2$ social media marketing campaigns to achieve a specific goal that can be tracked. They have asked you to take what you've learned about the social media landscape and your target market and create something that will really get people talking about your company.

You should be using the same company that you used in Part $1-$ Brand Identification, SWOT Analysis, and Social Media Audit, Part $2-$ Target Market and Social Zones, and Part $3-$ Content Calendar.

BRAND IDENTIFICATION

What company did you choose?

ENGAGEMENT ACTIVITY #$1$

Strategy

$\backslash$table$[[$Describe the campaign.,$],[$What message are you,$],[$trying to get across?,$],[$What is the objective?,$],[$Objectives should be$,],[$SMART $($Specific$,,],[$Measurable$,$ Actionable,,$],[$Reasonable$,$ and,$],[$Timebound$).$ Review Module,$],[4.,],[$Which social media zone,$],[$does this fall in$?,]]$