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Englewood Company has an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable venture,
Englewood Company has an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable venture, the company has gathered the following data on probable costs and market potential:
a New equipment would have to be acquired to produce the smoke detector. The equipment would cost $ and be useable for years. After years, it would have a salvage value equal to of the original cost.
b Production and sales of the smoke detector would require a working capital investment of $ to finance accounts receivable, inventories, and daytoday cash needs. This working capital would be released for use elsewhere after years.
c An extensive marketing study projects sales in units over the next years as follows:
Year Sales in Units
d The smoke detectors would sell for $ each; variable costs for production, administration, and sales would be $ per unit.
e To gain entry into the market, the company would have to advertise heavily in the early years of sales. The advertising program follows:
Amount of Yearly
Year Advertising
$
$
$
f Other fixed costs for salaries, insurance, maintenance, and straightline depreciation on equipment would total $ per year. Depreciation is based on cost less salvage value.
g The companys required rate of return and tax rate are both
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