ENGLISH:

At the time, Netflix created a new business model by combining the power of the Internet and artificial intelligence with the postal mail infrastructure.

1-What were the competitive advantages of the Netflix business model?

2-What characteristics of the Netflix information system define it as a strategic information system?

In response to the challenge of Netflix, Blockbuster established a business model (Blockbuster.con) similar to that of Netflix to try (without much success) to face its competition. Blockbuster perfected this business model by offering its customers the possibility of returning the rented films without having to send them back by mail. Blockbuster.com customers could return the movies (which they received by mail) to the nearest Blockbuster store, where the return is immediately recorded in the company's information system. In this way the customer subscribed to Blockbuster.com received new films faster, because the return was not dependent on the mail.

3 - Was it affordable for Netflix to imitate this model?

4- What kind of competitive advantage did Blockbuster achieve with this modification of the business model?

5 - The YES of blockbuster became a strategic YES?

In response to the challenge of Blockbuster, Netflix perfected its business strategy using technological advances ("video-streaming") to meet the challenge of Blockbuster. Look for information about this new business strategy and comment on how it reinforced the strategic nature of Netflix IS.

6-What technological changes allowed Netflix to implement video-streaming services?

SPANISH:

En su momento, Netflix cre un modelo nuevo de negocios al combinar el poder de la Internet y de la inteligencia artificial con la infraestructura de correo postal.

1-Cules fueron las ventajas competitivas del modelo de negocios de Netflix?

2-Qu caractersticas del sistema de informacin de Netflix lo definen como un sistema de informacin estratgico? Como respuesta al reto de Netflix, Blockbuster estableci un modelo de negocios (Blockbuster.con) similar al de Netflix para tratar (sin mucho xito) de enfrentar su competencia. Blockbuster perfeccion este modelo de negocios ofrecindole a sus clientes la posibilidad de devolver las pelculas rentadas sin necesidad de enviarlas de regreso por correo. Los clientes de Blockbuster.com podan devolver las pelculas (que reciban por correo) en la tienda Blockbuster ms cercana, donde la devolucin se registra inmediatamente en el sistema de informacin de la compaa. De esta manera el cliente subscrito a Blockbuster.com reciba nuevas pelculas con ms rapidez, pues la devolucin no dependa del correo.

3- Era costeable para Netflix imitar este modelo?

4- Qu tipo de ventaja competitiva logr Blockbuster con esta modificacin del modelo de negocios?

5- Convirti esto el SI de Blockbuster en un SI estratgico?

Como respuesta al reto de Blockbuster, Netflix perfecccion su estrategia de negocios valiendose de avances tecnolgicos ("video-streaming") para enfrentar el reto de Blockbuster. Busque informacin acerca de esa nueva estrategia de negocios y comente como reforz el carcter estratgico del SI de Netflix.

6-Qu cambios tecnolgicos permitieron a Netflix implementar los servicios de video-streaming?