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English Motors, Ltd . ( EML ) developed a new all - wheel - drive sports utility vehicle. As part of the marketing campaign, EML
English Motors, LtdEML developed a new allwheeldrive sports utility vehicle. As part of the marketing campaign, EML produced a video presentation to send to both owners of current EML fourwheeldrive vehicles as well as to owners of fourwheeldrive sports utility vehicles offered by competitors; EML refers to these two target markets as the current customer market and the new customer market. Individuals who receive the new promotion video will also receive a coupon for a test drive of the new EML model for one weekend. A key factor in the success of the new promotion is the response rate, the percentage of individuals who receive the new promotion and for the current customer market and for the new customer market. The cost for each promotion, excluding the test drive costs, is $ for each promotion sent to the must be at least twice the number of new customers who test drive the new vehicle. If the markeing budget, excluding test drive costs, is $ mililion, how many customers.
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