Enhancing Guest Personalization in Hotel and Resort Room Operations

Overview:

Personalization has become a leading trend in the hotel and resort industry, with guests increasingly seeking tailored experiences. In this assignment, students will explore the impact of guest personalization in rooms operations for Shangri La Hotel Company, analyze the strategies and technologies involved, and provide recommendations for hotels and resorts to deliver exceptional personalized experiences.

Assignment Components:

Introduction to Guest Personalization in Rooms Division (5%):

Define the concept of guest personalization in the context of the hotel industry.

Explain why guest personalization is a hot topic in rooms division.

Identify key factors that drive the demand for personalized experiences.

Personalization Strategies and Technologies (20%):

Research and discuss various strategies and technologies used to personalize guest experiences in hotel and resort Brand from a rooms perspective. Include topics such as guest profiles, loyalty programs, and customized amenities.

Analyze how these strategies and technologies impact guest satisfaction, loyalty, and operational efficiency.

Compare and contrast the approach to guest personalization to 2 one other hotel brand.

Case Studies/Guest Reviews (30%):

Select and analyze 2 real-world hotel or resort case studies or 10 reviews from your brand that have successfully implemented guest personalization and experience.

Identify the specific personalization initiatives these establishments have undertaken.

Evaluate the outcomes and benefits of these initiatives.

Discuss any challenges the hotels or resorts faced during the implementation of guest personalization.

Recommendations for Implementing Guest Personalization (25%):

Based on your research and case study analysis, provide recommendations for a hotel or resort looking to implement guest personalization in its rooms division.

Consider potential challenges and solutions for overcoming them.

Discuss the expected benefits and impacts of these recommendations on guest experiences and operational efficiency.

Presentation (20%):

Create a 10 minute group presentation to share your findings and recommendations with the class

Use images, charts, and images to support your presentation on your hotel brand.

Some areas of Critical Questions to get you started in your Research and Analysis:

What are the key strategies and technologies used for guest personalization, and how do they enhance guest satisfaction and operational efficiency?

How does the implementation of guest personalization contribute to guest loyalty and repeat business for hotels and resorts?

What are the differences and similarities in guest personalization approaches between various hotel and resort brands?

What challenges do hotels and resorts face when implementing guest personalization in rooms division, and how can they overcome these challenges?

What can hotels and resorts learn from successful case studies of guest personalization, and how can they apply these lessons in their own operations?

This assignment focuses on the current trend of enhancing guest personalization in hotel and resort, providing students with insights into the industry's efforts to meet the growing demand for customized experiences.