Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that meeting the expectations of men during the new$-$car purchasing process is more difficult than meeting those of women.

men make the majority of new$-$car purchasing dec$/$sjons$.$

women and men think differently about the new$-$car buying experience.

women care more about reliability than men.

men care more about price than women.