Enrollment

8,455 unduplicated headcount

3,563 FYE students

Demographics

33% full-time students, 67% part-time (Fall 2019)

48% new students, 52% returning

61% female, 38% male

52% age 18-25, 21% age 26-older

24 average age

21 median age

50% students of color

30% low income (Pell eligible)

52% first generation (federal definition)

21% first generation (MN definition)

61% underrepresented (MN definition)

46% Caucasian

23% Black or African American

14% Asian

8% Hispanic

5% Two or More Races

2% Non-Resident Alien

<1% Native American

<1% Pacific Islander

47 International students

208 EAP students

Average Credit Load

(Fall 2019)

Full-time students: 13.6 credits

Part-time students: 6.4 credits

All students: 8.8 credits

Average Class Size

20.7 Students

Course Sections Offered: 1,457

7% Traditional/classroom

89% Online

4% Hybrid/Blended

Top Cities Student Residence (Fall 2019)

Brooklyn Park

Maple Grove

Minneapolis

Brooklyn Center

Plymouth

Top Sending High Schools

(Fall 2020 First Time Students)

Park Center Ib World School

Champlin Park High School

Osseo Senior High School

Maple Grove Senior High School

Robbinsdale Armstrong High School

Top Declared Majors

Liberal Arts

Pre-Nursing

Computer Science

Business Transfer Pathway

Biology Transfer Pathway

Top Degrees Granted

Liberal Arts and Sciences

Nursing (MANE)

Business Transfer Pathway

Top Certificates Granted

Accounting Management and Computer Information Systems

Small Business Accounting

Communication and Computer Skills

Retention Rates

(Fall 2019 entering first-time full-time students)

80% retained to first spring

53% retained to second fall

IPEDS 3-Year Graduation & Transfer Rates

(Fall 2017 entering first-time full-time students; 150% of normal time)

17% graduated

30% transferred

Financial Aid (Undergraduates)

(Based on Award Year; Fall to Fall)

4898 Potentially Eligible Students

3,139 (64.1%) Students received Grants

1,143 (23.3%) Students received Loans

3478(71.0%) Students received Scholarships

2236 (89.4%) of Potentially Eligible Students received Grants or Scholarships or both

$3,457 average grant aid

8.7% 3-year (fiscal year) official cohort default rate (2018 cohort)

Employee Demographics

(Fall 2018)

Gender Status

Female Students 57%

Female Faculty & Staff 60%

Military Veteran Status

Students 3%

Faculty & Staff 1%

Disability Status

Students 4%

Faculty & Staff 5%

Race/Ethnicity Status

Students 49%

Staff of Color 38%

Faculty of Color 14%

All Faculty & Staff 24%

Step One: After studying Fact Book and recalling your own observations of the school, develop a list of at least three areas for institutional improvement. These areas could include, but are not limited to, increased graduation rates, student engagement, public awareness of the college or programs, fiscal donations, student participation in collegiate clubs and organizations, etc. Every organization has areas for improvement. Identify the ones you believe are the most important or relevant

Step Two: For each area of improvement you listed above, define the target or targets and goals.for example, Increase the graduation rate among adult learners by 10% by the fall of 2025.

Step Three: List and describe specific consumer behavior concepts from our CB text and lectures that will help you reach this goal or goals. For example, JND, classical conditioning, schemas, hierarchy of effects, the consumer decision-making framework, etc.

Step Four: Develop a detailed strategy and timeline for making improvements within this area that includes the concepts listed above. These strategies and tactics should include enough detail that they could be handed off to someone else or a group to complete, so the more specific the better. Tactics and strategies could include, but are not limited to, specific promotional campaigns, new courses or degrees, new support services, new internal processes, capital improvements, etc. Just remember, the more specific and supported the better.

Strategy One:

Area of Improvement:

Target Audience & Improvement Goal:

Consumer Behavior Concept or Concepts:

Detailed Strategy or Tactic:

Strategy Two:

Area of Improvement:

Target Audience & Improvement Goal:

Consumer Behavior Concept or Concepts:

Detailed Strategy or Tactic:

Strategy Three:

Area of Improvement:

Target Audience & Improvement Goal:

Consumer Behavior Concept or Concepts:

Detailed Strategy or Tactic: