ENT307 Final Essay 40% Total What is Service? This sounds like a simple question, but you need to provide detail with proof. Service is one of the most important aspects of modern business (Clark, 2004). Service can add to the profit of the company (Ken Bates, 2003). Customers expect great service (Marc Grainer, 2014). So, what is service (Johns, 1999). In good academic writing you are proving everything you say. You will need