ented Cosmetics Investment Assessmen

Default (GPT-3.5)

Amanda and Kristen: Mented Cosmetics Two young MBAs seek to develop a start-up in the cosmetics industry. Assignment Consider that you are analyst for a venture capital investment firm and your duties include the review of investment opportunities. The Managing Partner has asked you to review the Mented Cosmetics opportunity and write a memo (2-3 pages) that supports your recommendation to invest, or not invest, in this start-up company. In addition to any other information that you include to support your case, your memo must also address the following questions posed by the Managing Partner: 1. Is Mented Cosmetics responding to an underserved market? a. What qualitative and quantitative data support your position? 2. What is the size of the potential addressable market? 3. What do you view as the keys to success for Mented? 4. What is your assessment of the management teams (Amanda and Kristen) ability to successfully execute their plan? a. What qualitative and quantitative data support your position? 5. How much money (assume equity) does Mented need to raise? a. What assumptions are included in your estimate? b. How is this amount of capital aligned with Menteds Pro Forma Income Statement?