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Enter values or formulas in the yellow cells below to develop the forecast. 2016-2019 2016 2017 2018 2019 CAGR 2020E 600 660 726 799 10%

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Enter values or formulas in the yellow cells below to develop the forecast. 2016-2019 2016 2017 2018 2019 CAGR 2020E 600 660 726 799 10% 998 Industry Unit Model Estimated Total Market Size in Units Growth Rate Estimated Percent Direct Direct Market Size in Units 10% 10% 25% 10% 58% 33% 40% 48% 20% 45% 200 264 348 460 32% 449 Retail Market Size in Units 400 396 378 339 -5% 549 Company 2018 2016 2017 2019 CAGR 2020E 40% 20% 50% 70% 30% 80% 75% 85% Company Unit Models Estimated Direct Market Share Estimated Retail Market Share Direct Units Sold Retail Units Sold Total Units Sold 100 106 105 92 -64% 280 297 302 288 732% 380 403 407 380 716% 2016 2017 2018 2019 CAGR 2020E 200 200 200 200 0% Revenues Model Price to Direct Price to Retailers Direct Revenues 125 125 125 125 0% 20,000 18,400 -3% Retail Revenues 21,120 37,125 58,245 35,000 55,000 20,909 37,752 58,661 1% 35,977 54,377 Total Revenues 0% Enter values or formulas in the yellow cells below to develop the forecast. 2016-2019 2016 2017 2018 2019 CAGR 2020E 600 660 726 799 10% 998 Industry Unit Model Estimated Total Market Size in Units Growth Rate Estimated Percent Direct Direct Market Size in Units 10% 10% 25% 10% 58% 33% 40% 48% 20% 45% 200 264 348 460 32% 449 Retail Market Size in Units 400 396 378 339 -5% 549 Company 2018 2016 2017 2019 CAGR 2020E 40% 20% 50% 70% 30% 80% 75% 85% Company Unit Models Estimated Direct Market Share Estimated Retail Market Share Direct Units Sold Retail Units Sold Total Units Sold 100 106 105 92 -64% 280 297 302 288 732% 380 403 407 380 716% 2016 2017 2018 2019 CAGR 2020E 200 200 200 200 0% Revenues Model Price to Direct Price to Retailers Direct Revenues 125 125 125 125 0% 20,000 18,400 -3% Retail Revenues 21,120 37,125 58,245 35,000 55,000 20,909 37,752 58,661 1% 35,977 54,377 Total Revenues 0%

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