Question
Enteritis Farms grows gourmet vegetables for the bon vivant and old-hippie markets. It has three divisions. Performance of those divisions for the most recent period
- Enteritis Farms grows gourmet vegetables for the bon vivant and old-hippie markets. It has three divisions. Performance of those divisions for the most recent period are listed below. The performance in that period is indicative of normal performance.
Division | Operating Income | Assets Invested | Return on Investment |
Enoki | $180,000 | $1,000,000 |
|
Pingtung | 120,000 | 800,000 |
|
Burdock | 45,000 | 600,000 |
|
Total | $325,000 | $2,600,000 |
|
Required:
-Determine the return on investment for each of the divisions and for the company as a whole.
-Assume that the division managers are all evaluated based primarily on ROI. Enoki has the opportunity to invest in additional project that will return $56,000 for an investment of $400,000. Is Enoki likely to make the investment?
-Assume Burdock has the opportunity to make the same investment described above. Is it likely to make the investment?
-Explain who using ROI as the primary evaluation tool can result in adverse consequences for the company as a whole.
-How does the residual income measure overcome some of the problems associated with ROI?
-ROI and RI both use accounting information. Explain why accounting numbers used in these calculations should be questioned and adjusted
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