Enterprise Holdings, the parent company of Enterprise Rent$-$A$-$Car, recently used a marketing campaign featuring the many former National Collegiate Athletic Association $($NCAA$)$ athletes $($former university and college players$)$ who are working at Enterprise. The company favors hiring former athletes in sales positions since they possess the trait of $\_\_\_\_\_\_\_,$ defined as a desire to achieve and a drive to win. a$.$ assertivenessb. creativityc. competitivenessd. sociability