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ent/portal/index.d You will need: The two Segment Analysis reports (pages 5 and 6) in the Round 0 Foundation Fast Track In the customer buying criteria

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ent/portal/index.d You will need: The two Segment Analysis reports (pages 5 and 6) in the Round 0 Foundation Fast Track In the customer buying criteria (located on pages 5 and 6 of the Segment Analysis reports) you will find a range for both price and reliability (MTBF) that customers find acceptable. In the "Top Products" section (located at the very bottom of the segment analysis report), you will find your product's current price and MTBF. Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade" For example, if the list price of your product is $31 while the acceptable range is $15-$35, then it would fall in the top of the range and earn a C grade The chart below breaks down the price and reliability ranges from the customer buying criteria for the Low Tech segment with a corresponding grade. You will need to do a similar analysis for each segment To score an A To score a B Product Information Price To score ac $28.34 - $35.00 $15.00. $21.66 $21.67 - $28.33 18,002 - 20,000 16001 - 18,001 Reliability 14,000 - 16,000 Age 0.5 year away from ideal 06 to 1 year away from ideal 1+ years away from ideal Positioning 0.5 away from ideal 06.15 away from ideal 1.5+ away from ideal 81% - 100% 50% - 80% Awareness 0% 49% 81% - 100% 50% - 80% 0% - 49% Accessibility Overall (The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports) The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B If you are not able to meet the criteria to score an A or B, then your score will be ac Keep in mind that consumers want products with a low price and high reliability, so that will impact the "grade" that is assigned to your product ent/portal/index.d You will need: The two Segment Analysis reports (pages 5 and 6) in the Round 0 Foundation Fast Track In the customer buying criteria (located on pages 5 and 6 of the Segment Analysis reports) you will find a range for both price and reliability (MTBF) that customers find acceptable. In the "Top Products" section (located at the very bottom of the segment analysis report), you will find your product's current price and MTBF. Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade" For example, if the list price of your product is $31 while the acceptable range is $15-$35, then it would fall in the top of the range and earn a C grade The chart below breaks down the price and reliability ranges from the customer buying criteria for the Low Tech segment with a corresponding grade. You will need to do a similar analysis for each segment To score an A To score a B Product Information Price To score ac $28.34 - $35.00 $15.00. $21.66 $21.67 - $28.33 18,002 - 20,000 16001 - 18,001 Reliability 14,000 - 16,000 Age 0.5 year away from ideal 06 to 1 year away from ideal 1+ years away from ideal Positioning 0.5 away from ideal 06.15 away from ideal 1.5+ away from ideal 81% - 100% 50% - 80% Awareness 0% 49% 81% - 100% 50% - 80% 0% - 49% Accessibility Overall (The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports) The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B If you are not able to meet the criteria to score an A or B, then your score will be ac Keep in mind that consumers want products with a low price and high reliability, so that will impact the "grade" that is assigned to your product

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