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Entrepreneur and firm founder Oscar Farinetti has said that Eataly's informal style of communication shows how direct and approachable we are, just the way people

Entrepreneur and firm founder Oscar Farinetti has said that Eataly's "informal style of communication shows how direct and approachable we are, just the way people like." A focus on customer preference for a certain culture or set of values is most described by which of the following?
a. Resource-based view
b. Institution-based view
c. Relationship orientation
d. Market orientation

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