Entrepreneurship has not escaped the ongoing digital transformation of business and society. The multiple possible combinations of technology and entrepreneurship have resulted in a diversity of phenomena with significantly different characteristics and socio-economic impact. As technological developments and advances in infrastructure create various opportunities for entrepreneurs, the concept of digital entrepreneurship is increasingly drawing the attention of researchers (Allen, 2019 Autio et al., 2018 Hess et al., 2016 Kraus et al., 2019 Richter et al., 2017). Digital entrepreneurship is perceived as a key pillar for economic growth, job creation and innovation (Hattingh et al., 2020). Digital entrepreneurship refers to entrepreneurial pursuits that occur on a digital platform (Giones and Brem, 2017). According to Guthrie (2014:115), digital entrepreneurship comprises "the sale of digital products or services across electronic networks". Digital entrepreneurs rely on digital media tools and information technology in the pursuit of entrepreneurial prospects. Digital entrepreneurship expands on the traditional notion of entrepreneurship in the sense that it includes a set of participants, which is constantly evolving and is highly diverse. This moves away from the traditional, established participant to a more ever-changing assemblage of participants who possess their own, and differing, competencies, aspirations, and, ultimately, purposes. However, as society's attention to new digital business models gathers momentum, there has not been a corresponding attention by researchers to recent developments in terms of the opportunities, challenges and success factors of digital entrepreneurship. Therefore, in furtherance of efforts to optimise the advantages that digital entrepreneurship contributes towards business value in Gauteng and elsewhere, you are proposing a quantitative study with the following title: The determinants of sustainability and performance of digital entrepreneurship in the Gauteng province, South Africa Please note: Students leaving outside South Africa are encouraged to select a province, region or district in their country of domicile for the proposed study. Answer ALL the questions in this section. Question 1 Outline how you would go about conducting the proposed study with reference to the following: 1.1 Using the 5W framework, evaluate the appropriateness of the title provided for the study proposed