ENTRY 3: Creating Marketing Strategy Suggest annual marketing plan for a new 2021 year considering COVID 2019 pandemic situation that can be applied for the chosen brand. 1. Customer Profile After determining potential targeting segment and considering all findings from primary and secondary research, it is required to create customer profile for the brand. Create Customer Profile with all details Media Preferences Target Customer Clock-Daily schedule Yearly schedule 2. Positioning Statement Come up with positioning statement. Positioning statement is an expression of how chosen product of the company fills chosen target customer needs in a way that its competitors don't