Environmental guidelines of Lufthansa airlines states:

Environmental Protection is a high priority goal--Protecting the environment is an expression of corporate responsibility. We aim for constant improvement--We adhere to environmental regulation. However, we want to do more: we employ the best available technology within the limit of our economic possibilities to continuously reduce the negative impact of our activities on the environment.

ShareHolders

Profitability

DCF yield

Sales Growth

Customers

Customer loyalty

Quality image

Global pressence

Employees

Employee engagement

Management qualities

Service Culture

Required

i.Explain why Lufthansa might not have included measures that address its environmental goals in the scorecard (05 marks).

ii.Suggest some measures that Lufthansa might include if it were to have a fourth perspective for social and environmental performance